Human Capital Management Blog

Strategies for HCM Professionals

5 tips for gaining a competitive advantage in corporate wellness

Young executive standing with team mates discussing at the backAs they search for every possible way to gain ground in the “war for talent,” many of today’s organizations have explored the idea of using corporate health and wellness to gain a competitive advantage. The idea is simple and possibly game-changing – if you can offer better health benefits than your competition, you’ll be more likely to attract and retain top talent to work for you.

According to the Young Entrepreneur Council, wellness has become a far more important piece of the talent management and retention puzzle in recent years. Joshua Love, president of Los Angeles-based wellness consultancy Kinema Fitness, told the news source that wellness has become a far more competitive area – and it’s one where many businesses still have a lot of room to improve.

“I have noticed a recent trend in the way companies are approaching employee-based wellness programs,” Love noted. “Namely, companies are taking employee wellness more seriously now. They are truly trying to figure out the right solution to combat rising health issues and healthcare costs. Unfortunately, too many companies are trying to implement wellness programs with little to no experience or game plan for success. As a result, more programs fail than succeed.”

Love is big on the idea that the corporate wellness program is more than just a “band-aid” for employees’ health issues. In order to really excel in employee wellness, you need to be more proactive, engaging people with initiatives that will keep them healthy rather than simply waiting for them to get sick.

That’s the direction that everyone’s moving. On that note,the YEC shares five sound strategies for gaining a competitive advantage in corporate wellness:

Raise employee awareness
One of the biggest roadblocks to improving corporate wellness programs is that employees aren’t aware of how they can get involved. Companies need to do a better job of communicating to employees so they know what programs are available to them, and how to use it effectively. 

Work to prevent chronic diseases
According to CDC data, 75 percent of healthcare costs are attributable to chronic diseases such as heart disease, stroke, cancer and obesity. Companies should use their wellness program to be more proactive to promote healthy habits that prevent all of the above.

Show a little creativity
The most common reason that people feel alienated by their wellness programs? Simple – they’re boring. Look for more exciting ways to keep your employees engaged and passionate about wellness. At Ceridian, our LifeWorks wellness program helps employees identify risks and improve health with effective tools and resources like online workshops, team challenges, health coaching, and online trackers for exercise and nutrition.

Be prudent with the budget
Rising healthcare costs are a major concern for everyone these days. Every business needs to research ways to lower expenses and stretch every budget dollar farther. A good wellness program contain health care costs by proactively improving health before issues become more serious and costly

Keep an eye on the big picture
Finally, it’s important to note that investing in wellness is a complex, long-term strategy. Even if you don’t see immediate benefits from your wellness program, that doesn’t mean it isn’t working. With patience and trust in the process, you should eventually see a healthier and more productive workforce over time.

Download our eBook to learn LifeWorks: 5 Strategies for Sustainable Wellness Programs.

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