For years and years, organizations and their HR leaders have simply gone about business as usual when it comes to recruiting – they’ve searched for talented individuals, made their pitch and tried to hire as many skilled people as possible. But now the game is changing. As new generations continue to enter the workforce, it becomes tougher and tougher for companies to keep up.
The latest group to arrive on the scene is known as “Generation Z” – these are the individuals who came along after the members of Gen X and Gen Y. Gen Z is defined roughly as those born between 1990 and 2010. This means they grew up with the Internet as a part of their daily lives. They constantly crave information, connection and activity. For recruiters, the challenge is to deliver all of the above.
It’s hard to believe that Gen Z is entering the workforce already, but it is. Someone who was born in 1993 is now 22 years old, finishing college and looking for entry-level jobs. If you’re a recruiter, you need to look for these talented youngsters, but you also need to balance their needs with those of other candidates in Gen Y, Gen X and the baby boomer demographic. You’re appealing to four groups at once.
According to Talent Culture, it’s time to start thinking critically about what makes the Gen Z employee tick. We’ve been focused on millennials for so long that it’s difficult to shift gears – but Meghan Biro, co-founder of World of Work, told the news source that Gen Z is becoming equally compelling.
“This second generation of digital natives, with its adoption of technology and comfort with the fast-paced changing world, will leave its mark on the American workforce as it makes its way in,” Biro noted. “As a result, everything about HR will change, in a big way.”
If you’re a recruiter, it’s time to adjust accordingly. Here are five things you should know about members of Generation Z from Biro.
A desire for autonomy
Many members of Gen Z have a tendency to be self-starters. According to Biro, 63 percent are interested in learning how to be entrepreneurs. It’s important to respect this desire for autonomy.
An interest in self-employment
Along the same lines, not all of them are interested in having bosses – 42 percent expect to be self-employed at some point. Gen Z workers like to manage themselves.
Passion for one’s education
A college education has always been important, but that’s especially the case among the young generation, as 81 percent of Gen Z believes in the value of higher ed.
Anxiety about debt
Members of Gen Z tend to owe a lot of money – especially student loan debt because of the aforementioned college degree. They are keenly interested in managing their finances as a result.
The quest for personal connection
Finally, members of Generation Z find interpersonal connection to be highly important. Communicating via texting and social media is one thing, but being face to face with one’s peers is far more valuable. That’s never changed.